Client  Conservatory of Flowers
identity
Challenge  The client had approached me to design
business cards. Employees used city distributed cards
or ones from the governing non-profit organization.
A paper system was needed.
Solution  Driving ideas: Victorian, Nature, Sophistication. The business card was designed around the building,
the symbol of its function. Although asked only for cards,
I developed the rest of the system which was later implemented from the card's success.