Client Miller Coors Brewing
packaging
packaging
Challenge The client approached us to update the existing brand to follow the rest of the brand family of Coors Banquet and Coors Light. A simple brand
update would have caused a disconnect with the rest
of the packaging design.
update would have caused a disconnect with the rest
of the packaging design.
Solution The design updated type treatments, artwork, colors, as well as the brand. Adhering to certain rules of the brand system, we were able to make Coors Non-alcoholic a part of the 'family' again as well as making it stand on it's own with the update.
