Project Aero Concept Store
identity :: packaging
:: student work
identity :: packaging
:: student work
Challenge In Michael Osborne's class, we had to work
in teams; a new practice for the design program at
AAU. Our 'virtual client,' Target, wanted to create a new concept store by combining the product offerings of Williams-Sonoma and Crate&Barrel into one and take these competitor's market share.
in teams; a new practice for the design program at
AAU. Our 'virtual client,' Target, wanted to create a new concept store by combining the product offerings of Williams-Sonoma and Crate&Barrel into one and take these competitor's market share.
Solution The concept was to allude to true ambiance. Each category of products were given an ambient look. The tying element was the usage of the brand and its banding. There were some differences in these, but guidelines were devised to carry throughout to maintain them as a family of products.
